C.I.C is a new investment platform aiming to become a premier video hub connecting tech startups with accredited investors. With no branding in place, I led the brand strategy and created a full visual identity that could bridge the worlds of innovation, trust, and sophistication.

The visual language blends rich, deep tones with vibrant highlights—designed to feel both modern and refined.

 

The logo journey began with explorations that distanced from the parent company’s established identity, but evolved into a solution that retained visual continuity. The final result struck a deliberate balance between familiarity and freshness—delivering a brand that matched the company’s ambitions and gave them the presence they needed for a confident launch.