Materra Products, a subsidiary of a leading food trading conglomerate, launched its Açaí Purée line as the first in a new premium product series—aiming to establish a visual identity that could grow with future offerings. I was tasked with developing a distinct and elevated look that would reflect the brand’s ambitions from the outset.

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Their goal was to break away from typical food pouch aesthetics and create something refined, exclusive, and elegant. Drawing inspiration from minimalist, high-end design, I developed a visual language that felt clean yet luxurious—setting the Açaí line apart in a crowded category. The result was a cohesive, premium identity that fulfilled their vision and laid a strong creative foundation for future product expansion.